Herberger Institute for Design and the Arts

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Mission, Vision and Values

Mission

To position designers, artists, scholars and educators at the center of public life and prepare them to use their creative capacities to advance culture, build community and imaginatively address the most pressing challenges of today.

Vision

To advance the New American University by embedding designers, artists and arts-based inquiry at its core and throughout the communities it serves locally, nationally and internationally.

Values

• Creativity as a core 21st-century competency.
• Design and the arts as critical resources for transforming our society.
• Innovation, enterprise and entrepreneurship.
• Interdisciplinary and transdisciplinary collaboration and research.
• Social embeddedness.
• Projecting all voices.
• Excellence.

ASU Mission and Goals

Design aspirations for a New American University